2019 SEO Tactics and Strategies
Does your business invest enough money into your online marketing strategy. Sure, you probably have a website (and if you don't, then you better get on that!) and you pay the hosting and domain name renewal, but do you regularly update and add new content or does it sit there after being developed collecting virtual dust?
Step 1. Know where you stand.
If you haven't already, you need to do an audit (both on-site and off-site). This is a pretty big undertaking and can get very complex, but the easiest way for you to determine your strengths / weaknesses is to get a website analysis done on your site. Many tools take care of the majority of the heavy lifting and present the information collected in a way that can allow you to dig into the data and make correlations based on your findings.
Step 2. Research your competitors
This is not always considered and generally overlooked by many business owners, but it's a good idea to take a look at your competition online to discover what they do differently and if it affects their online visibility.
Step 3. Focus your efforts
A little research in the beginning can go a long way. After reviewing your competitors, you can further enhance your target keywords you want to go after. Expand your keywords by choosing geographic target areas to further enhance your list. Then start monitoring your keywords. There are many tools available online that can help you with this.
With these 3 steps completed, we can now determine the best strategy to apply to your campaign.
If you would like to review your website, give us a call at 289-277-1358 and we can run a few initial reports and help determine your best course of action.
We are always looking to help.